Red Nose has announced that Red Nose Day fundraising efforts on June 30 2017 are expected to surpass 2016 results by close to 10% – having raised an anticipated $1.1 million nationally.
This milestone is largely due to support from the Australian public, along with that of Red Nose Day’s major partners this year including Target, Big W, CUA, Australian Radio Network (ARN), iHeartRadio, Little Rockers Radio and more, and will make a significant impact in helping reduce the deaths of nine children a day to zero.
While an official final figure won’t be known until all fundraising packs nation-wide have been returned, it is estimated that collectively these Red Nose Day initiatives raised over $1.1 million for Red Nose’s critical work in research, education and bereavement support. This includes the sale of over 400,000 Red Nose Day items.
Having just celebrated its 29th year, Red Nose Day is fundamental in raising awareness and funding for Red Nose’s research, education and bereavement programs for sudden and unexpected deaths in infancy. Each year in Australia over 3,200 babies and children still die suddenly and unexpectedly - with causes including stillbirth, SIDS and fatal sleep accidents. It’s Red Nose’s relationships with the Australian public, along with key corporate, retail and media partners that enable them to work towards their target of reducing these nine deaths a day to zero.
Following a successful partnership in 2016, this year Red Nose reunited with Australia’s leading commercial radio network, ARN, and its digital entertainment platform, iHeartRadio along with Little Rockers Radio - utilising their media channels to create the Little Rockers Red Nose Disco and further strengthen the reach of Red Nose Day’s message and fundraising potential across the country.
Other celebrity supporters for Red Nose Day this year included ARN on-air talent Kyle & Jackie O, Hughesy & Kate, Jonesy & Amanda, Jo & Lehmo, Monty, Yumi Stynes & Bec Judd, Bianca, Terry & Bob and Carmen & Fitzi as well as other celebrities including Zoe Foster-Blake, Michelle Bridges and ‘Commando’ Steve Willis, Georgia Love, Natalie Bassingthwaighte, the Sydney Swans, the St. Kilda Football Club, Sarah Harris, Kylie Gillies, Larry Emdur, Kyly Clarke, Barry Du Bois, Paulini Curuenavuli, Joe Hildebrand, ‘Ranger’ Stacey Thomson and Lucy Durack.
And of course, the Australian public showed massive support of Red Nose Day 2017, contributing significantly to the $1.1 million Red Nose expects as the final figure raised.
Yvonne Amos, Red Nose’s General Manager of Marketing, Communications and Income Development says:“We are thrilled with the fundraising result for Red Nose Day this year. The anticipated $1.1 million raised is testament to the support of Australians and the strength and reach of our partnerships. All of this support is absolutely crucial in our mission to reduce the number of sudden and unexpected deaths of Australian children from nine per day to zero.”
Sarah Morrissey, Founder and Director of Little Rockers Radio says: “I am so unbelievably proud of the Little Rockers Red Nose Disco and the contribution it is making towards the Red Nose Day Campaign. This year we saw tens of thousands of children dancing right across Australia as part of the disco, helping to raise funds and I look forward to seeing it continue to grow in years to come.”
Rob Atkinson, CEO of Australian Radio Network says: “We are proud to have worked alongside Red Nose on their Red Nose Day campaign for the second year running.
“The result of the campaign this year is inspiring. We respect Red Nose’s work wholeheartedly and are honoured to be able to use our network across the country to help them in their mission to save children’s lives.”